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From £29.99

Footynomics and the Business of Sport

By: Tim Harcourt

From £29.99

Sport is big international business. This book guides readers through the economics of sport and the battle of the football codes in Australia. A must-read for the sports fanatic or anyone interested in business strategy, it provides a unique insight into the Australian psyche.

In the 21st century, sport is big business – big international business. The huge investments made in the World Cup and the Olympics show how…
From £29.99
From £29.99
1-0364-1158-3 , ,
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In the 21st century, sport is big business – big international business. The huge investments made in the World Cup and the Olympics show how important sport is to national economic activity, economic well-being, international trade and diplomacy and national pride. This book guides readers through the economics of sport and the battle of the football codes in Australia between Aussie Rules, Rugby Union, Rugby League and Soccer. The book is a must-read for the Australian sports fanatic, or anyone interested in business strategy in the 21st century. For the international observer, it provides a unique insight into the Australian psyche.

Professor Tim Harcourt is Industry Professor and Chief Economist at the University of Technology Sydney (UTS), Australia. At UTS, Tim works for the Institute for Public Policy and Governance (IPPG) and the Centre for Sport, Business and Society (CSBS). Tim’s main professional interests are international trade, labour markets, climate innovation, and the economics of sports.
Before joining UTS, Tim was Professor of Practice in Economics at the University of New South Wales (UNSW) in Sydney, Australia, and Chief Economist at the Australian Trade and Investment Commission (Austrade). He has also worked for the Reserve Bank of Australia (RBA) and the Australian Council of Trade Unions (ACTU), and as an economic advisor to three Federal Cabinet Ministers and two State Premiers.
A prolific author and globetrotter, Tim has worked and filmed in 60 countries. Tim hosts the TV series The Airport Economist and The Great Transformation, which are also podcasts. He is the author of eight books, including The Airport Economist Flies Again! (2021).

Hardback

  • ISBN: 1-0364-1158-3
  • ISBN13: 978-1-0364-1158-9
  • Date of Publication: 2024-09-19

Paperback

  • ISBN: 1-0364-5168-2
  • ISBN13: 978-1-0364-5168-4
  • Date of Publication: 2025-06-16

Ebook

  • ISBN: 1-0364-1159-1
  • ISBN13: 978-1-0364-1159-6
  • Date of Publication: 2025-06-16
112

Subject Codes:

  • BIC: WSB, WSBB, WSJQ
  • THEMA: SCB, SCBB, SFBF
112
  • "As a non-Australian myself, I very much enjoyed most parts of the first half of the book. It starts with an excellent introduction of the four different codes. Then, it dives into historical development of each one of them, and their coexistence within Australia where different geographic and demographic segments determined the exposure of each code. This is a fascinating and unique story of the struggle of each code to become commercial."
    - Alex Krumer, Faculty of Business Administration and Social Sciences, Molde University College, Norway

Meet The Author