Online Pre-Evangelization

Christians seeking to evangelize face innumerable challenges. Many people see the “Good News” as neither good nor newsworthy. Religious indifference runs rampant. Trust in institutions is low. Previous methods of transmitting faith no longer have the same impact in a changed cultural landscape. Young adults are particularly hard for the Church to reach. Many efforts at evangelization will remain ineffective at reaching most religious “nones” without significant preparation, or “pre-evangelization.” This process involves patiently tilling the soil to build the necessary trust, curiosity, and openness so that the Gospel message may take root. New media play a crucial role in this work of pre-evangelization. While recognizing the concerning aspects of the digital landscape and the need for embodied community, this book takes a positive approach to leveraging media for evangelization to prepare the way of the Lord today.