Digital Platformization and Effects on Corporate Branding

In recent years, digital transformations have received growing attention from all those who, in various ways, are interested in the issues of deciding and acting in organized contexts. This book proposes a reflection on the developments that are taking place in these years in the field of digital platforms and their added value in terms of sustainability, by using the leverage of corporate branding. The platform-based model is now embedded in everyday life, bringing technological, social, and trade changes. Assessing the sports, cultural, and creative sectors’ performance remains challenging, particularly when dealing with different networks.