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The Psychology of Innovation
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£59.99

The Psychology of Innovation

By: Oliver Hoffmann

£59.99

Innovation is deeply human. This book explores its often-overlooked psychological dimension, providing a groundbreaking framework that integrates psychology into the study of creativity, motivation, and risk-taking to redefine how we understand and foster new ideas.

Innovation is often celebrated as the cornerstone of progress, shaping industries, advancing technology, and transforming societies. But at its core, innovation is deeply human—a complex…
£59.99
£59.99
Read sample
1-0364-4326-4 , , , ,
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Innovation is often celebrated as the cornerstone of progress, shaping industries, advancing technology, and transforming societies. But at its core, innovation is deeply human—a complex interplay of creativity, motivation, risk-taking, and psychological insight. In this book, the author explores this often-overlooked dimension, providing a groundbreaking framework that integrates psychology into the study of innovation.
This book delves into the mental and social dynamics that drive creativity and diffusion, highlighting how our cognitive and emotional processes influence the acceptance and success of new ideas. From understanding the risks of cognitive biases to exploring the role of imagination, motivation, and social norms, it offers a holistic perspective that redefines innovation as more than an economic or technical phenomenon.
Whether you’re a business leader, researcher, or simply curious about the forces shaping our world, this book offers practical insights and tools to foster creativity and navigate the complex landscape of modern innovation.

Prof Dr Oliver Hoffmann is an internationally recognized psychologist and expert in innovation dynamics, with decades of experience bridging the worlds of business, psychology, and technology. Renowned for his interdisciplinary approach, Prof Hoffmann has authored multiple successful books on human cognition, memory economics, and the transformative power of imagination. His work has been translated into numerous languages and has shaped practices in organizations and academic circles worldwide.
A thought leader in his field, Prof Hoffmann combines scientific rigor with practical expertise, empowering individuals and companies to harness the psychological principles behind innovation. When he’s not writing or consulting, he is passionate about exploring the evolving intersections of human behavior and technological progress.

Hardback

  • ISBN: 1-0364-4326-4
  • ISBN13: 978-1-0364-4326-9
  • Date of Publication: 2025-07-25

Ebook

  • ISBN: 1-0364-4327-2
  • ISBN13: 978-1-0364-4327-6
  • Date of Publication: 2025-07-25
, , , ,
196

Subject Codes:

  • BIC: KJD, JM, KJM
  • THEMA: KJD, JM, KJM
196

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