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A Cross-Cultural Recommender System

£64.99

A Cross-Cultural Recommender System

By: Kathy TianEdited By: Robert Tian

£64.99

This book challenges assumptions about cultural differences between China and the West, questioning ideas like China being collectivist and the West individualist. It explores how technology and culture intersect to shape how consumers think, choose, and behave online.

This book challenges common assumptions about cultural differences between China and the West, especially in how people think, choose, and behave as consumers. Drawing on…

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£64.99

£64.99

Author: Kathy TianEditor: Robert Tian ISBN: 1-0364-6020-7 Categories: Social Sciences, Language and Linguistics, Language and Linguistics, Library and Information Science, Multidiscipline

This book challenges common assumptions about cultural differences between China and the West, especially in how people think, choose, and behave as consumers. Drawing on her experience across both cultures, the author questions ideas like China being collectivist and the West being individualist. The book looks at how cultural values influence the way people interact with recommendation systems and make decisions online. Blending research with perspective, it offers a grounded take on how technology, culture, and consumer behavior intersect in today’s global marketplace.

Kathy Tian, PhD has nearly a decade of experience across industry and academia. Her research centers around data, marketing, and advertising, leveraging data to understand how culture informs consumer behaviour. Dr Tian received her PhD from The University of Illinois at Urbana-Champaign, USA and her masters from the London School of Economics, UK.

Hardback

ISBN: 1-0364-6020-7
ISBN13: 978-1-0364-6020-4
Date of Publication: 2025-10-30

Ebook

ISBN: 1-0364-6021-5
ISBN13: 978-1-0364-6021-1
Date of Publication: 2025-10-30

Categories: Social Sciences, Language and Linguistics, Language and Linguistics, Library and Information Science, Multidiscipline

Pages: 176

Subject Codes:

BIC: CBWT, GPH, GTC
BISAC: BUS016000, BUS043030, BUS090000, COM004000, COM079000, COM021030
THEMA: CBW, GPH, GTC

Pages: 176

"This is a book that will upset many taken-for-granted “truths” about China versus the West. These include the myths that China is collectivistic while the West is individualistic. Other myths that Tian’s work calls into question concern how Chinese versus Westerners process information, form preferences, and make choices in the marketplace. Tian’s important work challenges conventional wisdom about China and Chinese consumers."
- Russell Belk, Research Professor, York University, Canada
"Kathy Tian's monograph explores how cultural values shape our relationship with recommendation systems, blending academic rigor with personal narrative as a third-culture scholar. A bridge between East and West, technology and humanity."
- Wang Tianjin, Professor of Economics, China Minzu University
"The work is enhanced by the forward and editing of noted business anthropologist Robert Tain, Kathy’s father. The book is timely, readable, and recommended."
- Dr Alf H. Walle, Business Anthropologist, USA

Meet The Author

Kathy Tian

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