Name: Experience and New Venture Performance
SKU: 1-4438-1418-0
Availability: InStock

Experience and New Venture Performance

An Exploration of Founder Perceptions

Edited By: Gregor Toohey

£34.99

Does an entrepreneur’s experience predict success? Common sense says yes, but current research suggests otherwise. A founder’s prior experience can have a positive or negative impact. This book explores these inconsistencies through in-depth case studies.

Is an entrepreneur’s previous experience relevant in predicting the success or otherwise of a new business venture? Common sense would suggest that this undoubtedly be…

Is an entrepreneur’s previous experience relevant in predicting the success or otherwise of a new business venture? Common sense would suggest that this undoubtedly be the case. Current research suggests otherwise, however. As elucidated in this volume, a business founder’s prior experience can have either a positive or a negative impact on the performance of any given start-up venture. This book aims to explore these inconsistencies through in-depth case studies of six diverse entrepreneurs. The research conclusions drawn during the course of this book differ significantly from much contemporary theory in the subject area that is entrepreneurial research. This book serves to shed new light on the importance of previous business-founder experience while also underlining the importance of context in the application of same within new business ventures.

Gregor Toohey is an Irish entrepreneur with business interests ranging from Building Energy Rating to the Health and Fitness industry. He also works as a freelance marketing consultant. He has a Bachelor of Commerce degree from NUI, Galway and a first class honours MBS in Entrepreneurship Management from the University of Limerick, Ireland.

Dr. Michele O’Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School, University of Limerick. Her research and publication interests include: Innovation Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.

Dr Michele O’Dwyer is a Lecturer in Entrepreneurship at the Kemmy Business School University of Limerick. Her research and publication interests include: Innovative Marketing; SME Marketing; Innovation; New Product Development and Strategic Alliances.