Name: Compelling Form
SKU: 1-4438-3286-3
Availability: InStock

Compelling Form

Architecture as Visual Persuasion

By: J. Donald Ragsdale

£44.99

Compelling Form argues that architecture is as capable of social influence as speeches or advertisements. The book demonstrates how the visual design of diverse structures—from cathedrals to skyscrapers—affects the viewer and has lasting social impact.

Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence…

Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings’ cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers.

Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact.

J. Donald Ragsdale is Professor and Chair of the Department of Communication Studies at Sam Houston State University, Huntsville, Texas, USA. He holds a BA from Samford University and an MA and PhD from the University of Illinois. Professor Ragsdale is a member of the Southern States Communication Association, the National Communication Association, the International Communication Association, and the International Pragmatics Association. He is the Editor of Southern Communication Journal.

Hardback

ISBN: 1-4438-3286-3
ISBN13: 978-1-4438-3286-1
Date of Publication: 2011-09-09

Ebook

ISBN: 1-4438-3313-4
ISBN13: 978-1-4438-3313-4
Date of Publication: 2011-09-09

Categories: Physical Sciences, Building and Construction, Technical Architecture, Building and Construction

Pages: 315

Subject Codes:

BIC: AM, AMC, AMX
THEMA: AM, AMC, AMX

Pages: 315

Meet The Author

J. Donald Ragsdale

Beyond Buildings

Designed Spaces as Visual Persuasion

By: J. Donald Ragsdale

£44.99

Beyond Buildings demonstrates that designed spaces are as socially influential as speeches or advertisements. This assessment of spaces—from parks and battlefields to cities and interiors—provides insight into their cultural roles and social impact.

Western European Museums and Visual Persuasion

Art, Edifice, and Social Influence

By: J. Donald Ragsdale

£39.99

Western European Museums and Visual Persuasion assesses the visual persuasiveness of art museums. It demonstrates that museums are as capable of influence as speeches or advertisements through their architecture, collections, and exhibition designs.

American Museums and the Persuasive Impulse

Architectural Form and Space as Social Influence

By: J. Donald Ragsdale

£34.99

More than just collections, museums are powerful engines of persuasion. This book reveals how their contents and displays influence visitors as effectively as any speech or advertisement, uncovering their profound cultural roles and power.