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£64.99

Chinese Export Paintings

A Marketing Success Story
By: Maria Kar-wing Mok

£64.99

This book deciphers the formula for market success of Chinese export paintings, a unique and misunderstood East-meets-West art form. Dr Maria Mok reveals the tactical artistic decisions that made these paintings best-sellers for Western customers in the 18th and 19th centuries.

This book deciphers the specific formula for market success of Chinese export paintings—produced in and exported from Guangzhou, China, for the Western market, catering to…
£64.99
£64.99
1-0364-1873-1 , , , ,
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This book deciphers the specific formula for market success of Chinese export paintings—produced in and exported from Guangzhou, China, for the Western market, catering to the taste of foreign customers in the eighteenth and nineteenth centuries at the height of China trade. These paintings are often under-researched and misunderstood. Dr Maria Mok shares untold market-oriented concepts, problem-solving ideas, and tactical artistic decisions. These include historical reliability being a prerequisite for a best-seller, varying demands in the market for different types of paintings, “mistakes” and “omissions” that explain market preference, and more. This research provides a deeper understanding of the style and the development of these paintings, reinstates the uniqueness and historical meaning of this vanished art form, and decodes the secret for success for scholars, collectors and curators on these paintings—a special genre with a distinct East-meets-West story.

Maria Kar-wing Mok is Museum Director of the Hong Kong Museum of Art. In her career of nearly thirty years, she has been in charge of numerous exhibitions and research projects, specialising in dating and authentication of Chinese export paintings. Her extensive collection of published works and lectures reflects a particular focus on new insights and the market niche of this export art in early global trade that includes a book, Images of the Canton Factories 1760-1822: Reading History in Art (2015), co-authored with Paul A. Van Dyke. She holds a Bachelor’s degree in Fine Arts Studies, a Master’s degree in Chinese Historical Studies on Guangdong decorative arts of the Qing dynasty, and a Doctoral degree on Chinese export painting.

Paperback

  • ISBN: 1-0364-1873-1
  • ISBN13: 978-1-0364-1873-1

Subject Codes:

  • BIC: ACV, HBTB, WCU
  • BISAC: ART019010, ART043000, ART015000, BUS043030, BUS026000, BUS077000
  • THEMA: AGA(3MN), NHTB, WCU
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