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£39.99

An Integrated Approach to Intercultural Communication

By: Nataša Bakić-Mirić

£39.99

This book explores intercultural communication, focusing on self-understanding as the first step to appreciating diverse perspectives. It provides guidelines to build competencies, overcome challenges, and discover the rewards of connecting in a multicultural world.

This book explores communication, culture, and intercultural communication. The emphasis is on promoting understanding of and appreciation for the rich and varied perspectives encountered in…
£39.99
£39.99
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This book explores communication, culture, and intercultural communication. The emphasis is on promoting understanding of and appreciation for the rich and varied perspectives encountered in intercultural communication opportunities. Interdisciplinary in nature, the book focuses on the need to develop self-understanding as a first step to intercultural understanding, and highlights the need for the intercultural state of mind to match our multicultural world, the difficulties inherent in the quest of such an objective, the excitement of challenges on the way and the rewards of the success that are sputtering with new energy and yet waiting to be discovered.

Furthermore, the book represents an initial step in the process of building competencies which may facilitate effective communication in all types of cross-cultural settings. It gives a unique outlook of how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures.

The book grows out of the philosophy that developing better interpersonal, intercultural communication skills will profoundly benefit the seven billion people who share this planet and who increasingly interact with each other by producing some guidelines with which people can successfully cope with the realities of cultural diversity, the challenges of living in a multicultural world, the need to transcend the unpredictability of intercultural interactions, the accompanying fears that such interactions often encompass, and the feeling of joy and comfort in the discovery of cultural diversity.

Dr Nataša Bakić-Mirić teaches at the University of Niš Medical School, Serbia. She has earned her undergraduate and graduate degrees in Serbia and a graduate certificate in intercultural communication and business administration from Ludwig-Maximilians University in Munich, Germany. Her research has focused on intercultural communication, multiple intelligences theory, English for specific purposes, and the poetry of P. B. Shelley. Up to now, Dr Bakić-Mirić has received several grants to pursue her fields of study abroad. She is the author of two books: English for Pharmacy (first edition, 2006; second edition, 2007), and Percy Bysshe Shelley (2011, in Serbian with translations of Prometheus Unbound and Hellas). An author or co-author of numerous publications in peer-reviewed journals, she also serves as a reviewer in several refereed foreign journals, and as an editorial assistant for the official journal of the University of Niš Medical School. Since 2007 she has been engaged as a researcher in two international and two national projects.

Hardback

  • ISBN: 1-4438-3524-2
  • ISBN13: 978-1-4438-3524-4
  • Date of Publication: 2012-01-16

Ebook

  • ISBN: 1-4438-3553-6
  • ISBN13: 978-1-4438-3553-4
  • Date of Publication: 2012-01-16

Subject Codes:

  • BIC: CFB, GTC, JFC
  • BISAC: LAN004000, LAN009050, LAN009030, LAN020000, LAN009000, SOC026000
  • THEMA: CFB, GTC, JBCC
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  • ““An Integrated Approach to Intercultural Communication” investigates multi-faceted domain of intercultural communication with its multicultural focus and interdisciplinary scope – featuring verbal, auditory, nonverbal, health care and business intercultural communication. The book does not only survey past and contemporary theoretical and research grounds but also anticipates future developments by investigating multi-faceted domain of intercultural communication.
    - The book is divided into six chapters. Chapter 1 introduces basic information about communication, culture, cultural patterns, behaviors that impede intercultural communication such as ethnocentrism, stereotypes, prejudice, bigotry, discrimination, racism, including a very brief introduction to cultural intelligence, multiple intelligences theory, emotional intelligence. Book corpus, Chapter 2 discusses the overall characteristics of intercultural communication, intercultural process thinking, intercultural competence, intercultural communication skills, culture shock, acculturation, intercultural communication barriers, intercultural effectiveness and intercultural training. Chapters 3-6 present and discuss some of the most prominent fields of intercultural communication, namely verbal and auditory, nonverbal, health care, and business. The last part of the book titled Globe-trotting, deals with crucial information of cultural dos across the globe, and the strategies of how to avoid cultural faux pas. Overtly, this book is an invaluable resource for all scholars, students, sojourners, expatriates, and globe-trotters exploring the broad and vast field of intercultural communication. In this important contribution to contemporary thinking about intercultural communication, Bakić-Mirić brings together discourse from widely divergent theoretical fields to explore the arena of intercultural communication.

Meet The Author