Name: The Driving Trends of International Business in the 21st Century
SKU: 1-5275-3525-8
Availability: InStock

The Driving Trends of International Business in the 21st Century

Edited By: Jessica Lichy

From £30.99

Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.

Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of…

Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.

Jessica Lichy holds an MBA and PhD in online/digital user behaviour applied to inter-generational and cross-cultural consumption of ICT. She has published over 25 articles in peer-reviewed journals, a dozen book chapters and has been interviewed by The Economist for her publication on ‘bleisure’. She is currently employed as a Research Professor at IDRAC Business School, France in addition to working at international partner universities as a research-active Visiting Professor. Her research centres on big data and digital transformation (focusing on the end-user and micro-firms).