Categorizing female bloggers as aspirants, businesswomen, and celebrities, this book asks how hope functions as an effective tool in women’s blogging practices, and what these performances of womanhood tell us about hope and labor from the perspective of the existing discussions revolving around digital labor and platformization. Based on ethnographic research methods, through the narratives of amateur and professional female bloggers, this book comprehensively analyzes the Turkish blogosphere, the motivations and expectations of women, and their relationship with hope within the labor they produce. Engaging in the hope problem through the practices of female bloggers in Turkey will add a new perspective to digital labor and creative industry studies, providing a woman-centered, non-Western anthropological framework. Seeking to blur the traditionally clear-cut distinction between online and offline worlds, this book adopts both traditional and digital ethnography. It will be an essential methodological guide for early career researchers, graduate students, and academics in many disciplines, including media and communication research, digital labor, women’s studies, gender and culture, and anthropology of hope studies.
