Name: Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I
SKU: 1-5275-4447-8
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Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I

Edited By: Houcine Berbou, Aziz Fassouane, Mustapha Belaissaoui

From £40.99

This collection of research papers focuses on the challenges of SMEs and innovative solutions. Highlighting work in business and management, with micro and macro-economic aspects, it provides answers relevant to local contexts. This first volume is focused on economic issues.

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a…

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.

Lahoucine Berbou is a Professor of Marketing and Management at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Do Relationships Matter in Export Performance Enhancement? Evidences from Moroccan SMEs” in Chinese Business Review (2012).

Aziz Fassouane is Director of the Research Center in Economics and Management and of the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Activity of Haliscosamine against Fusarium oxysporum f. sp. melonis: in vitro and in vivo analysis” in SpringerPlus (2015).

Bouchaib Mokhtari is Professor of Economics at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “The Phenomenon of High Growth SMEs (Gazelles): A Systemic Review of Literature and Implications of Further Research” in International Journal of Economics and Strategic Management of Business Process.

Mustapha Belaissaoui is a Professor of Computer Science at Hassan Premier University of Settat, Morocco, and President of the Moroccan Association of Free Software (AMP2L). His research interests are combinatorial optimization, artificial intelligence and information systems. He is the author and co-author of more than 70 papers, including journal articles, book chapters and books.

Fatima Ezzahra Siragi is a PhD candidate and member of the Research Laboratory in Marketing, Management and Communication at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. Her publications include “La marque employeur comme déterminant de choix des entreprises par les chercheurs d’emploi de la génération Y — Cas du Maroc” in International Journal of Business and Economic Strategy.

Ibtissam Benerrami, Bentahar Mohammed, Assia Bichra, M’Bark Ouashil, Said Ouhadi, Abdelhadi Darkaoui, Hammou Azouzou, Naima Salmi, Mostapha Chami, Guilmi Redouane, Bouchaib Mokhtari, Farida Merzouk, Abdelaziz Zohri, Benghazala Zakaria, Mohamed El Hakioui, Abdenbi Louitri, Omar Ouhejjou, Soukaina El Boujnouni, Soukaina El Boujnouni, Fatima-Zohra Souak, Hebatalla Kaoud, Emmanuel Chene, El Mostafa Erraitab, Ahmed Hefnaoui, Ahmed Hefnaoui, Boukhima Asmaa, Amal Najab, Hamida Ben Haj, Samir Ghazouani, Samir Ghazouani, Tayeb Ghazi, Amal Najab, Boukhima Asmaa, Youness Mouthir, Salmi Arabi, Mustapha Elkhalfaoui, Mohammed Amime El Bouazzi, Hosna El Mottakei, Brahim Bouali, Baolia ouLhadgj, Hachim Meryem Nabila, Hachim Meryem Nabila, Maud Pélissier, David Reymond, Moncif Oummahya, Zineb Touiri, Amina Asli, Jaouad Zerrad, Hanaa Benchrifa, Mohamed Amine Mbarki, Chafik Bakour, Fatima Ezzahra Lhaloui, Akram Zaaraoui, Ahmed Lamalem, Mohammed Benhrimada