Name: Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
SKU: 1-5275-4449-4
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Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II

Edited By: Houcine Berbou, Aziz Fassouane, Mustapha Belaissaoui

From £47.99

This collection from the 3rd CIREG conference offers innovative solutions to the challenges facing SMEs. It features leading research contributions focused on the critical fields of marketing and human resources, providing insights relevant to today's economic landscape.

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a…

This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Lahoucine Berbou is a Professor of Marketing and Management at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Do Relationships Matter in Export Performance Enhancement? Evidences from Moroccan SMEs” in Chinese Business Review (2012).

Aziz Fassouane is Director of the Research Center in Economics and Management and of the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “Activity of Haliscosamine against Fusarium oxysporum f. sp. melonis: in vitro and in vivo analysis” in SpringerPlus (2015).

Bouchaib Mokhtari is Professor of Economics at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. His publications include “The Phenomenon of High Growth SMEs (Gazelles): A Systemic Review of Literature and Implications of Further Research” in International Journal of Economics and Strategic Management of Business Process.

Mustapha Belaissaoui is a Professor of Computer Science at Hassan Premier University of Settat, Morocco, and President of the Moroccan Association of Free Software (AMP2L). His research interests are combinatorial optimization, artificial intelligence and information systems. He is the author and co-author of more than 70 papers, including journal articles, book chapters and books.

Fatima Ezzahra Siragi is a PhD candidate and member of the Research Laboratory in Marketing, Management and Communication at the National School of Business and Management of the Hassan Premier University of Settat, Morocco. Her publications include “La marque employeur comme déterminant de choix des entreprises par les chercheurs d’emploi de la génération Y – Cas du Maroc” in International Journal of Business and Economic Strategy.

Abderrahmane Moussaid, Abdelmounaim Aggour, Mohammed Berrada, Houcine Berbou, Chaimae Bendahou, Houcine Berbou, Kamar Lafkir, Zaineb Baicha, Sameh Ben Ammar, Afef Ammar Beloid, Khalid Chafik, Fatma Abdellah-Kilani, Rihab Zorai-Charfeddine, Hassan Abbar, Youssef Chetioui, Amal Doulkaid, Jocelyn Perreault, Mouad Chaoui, Mounia Bennani, Youssef Dhiba, Daouda Kouma, Mohamed Moutmihi, Ismail Ayyadi, Baolia ouLhadgj, Anass Yachoulti, Yassine Regragui, Youssef Al Meriouh, Kamal Moro, Hassan Abbar, Zahra Benabbou, Mohamed Wadie Lahouirich, Sidi Mohammed Abdoulatif, Said Ouhadi, Zohra Haouam, Bouchaib Mokhtari, Meriam Dekri, Najat Maskini, Karima Touili, Jamila Oubihi, Soumia Omari, Abdelkbir Elouidani, Bouchaib Mokhtari, Abdelkarim Asdiou, Mohamed Ben Moussa, Salwa Ladraa, Hiba Chgouri, Khadija Oubal, Rosalie Douyon, Hasna Moussafir, Sanaa Fahmi, Mina Elgraini, Mohamed Anis Tamiri, Ahmed Sabbari, Anas Hattabou, Mohamed-Reda Rouijel, Mohamed-Reda Rouijel, Hicham Sbai, Hassan Abbar, Salma Ech Charqy, Khalid Chafik, Amine Hamdoune, Hajar Jerdioui, Houcine Berbou, Marc Loriol, Samir Salek, Fatima Ezzahra Siragi, Zakaria Maghnaoui, Habiba Bensassi, Ahmed Maghni, Ghita Taoussi, Ziane Lakhdar, Belattaf Matouk, Mouloud Abdenour