This book shows that the rapid development of artificial intelligence (AI) and robotics is a natural consequence of the development of human society. It examines the history of production from the Stone Age to the present, progressing from the manual age to the machine age and then to the robotic age. From the perspective of economics and human physiology, this book explains how AI and robotics will reshape the economy and society, and how individuals, firms, and governments should prepare for the advent of the robotic age.
Integrated Marketing Communication
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
