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New Communication Approaches in the Digitalized World
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From £37.99

New Communication Approaches in the Digitalized World

Edited By: Mehmet Serdar Erciş, Enes Emre Başar

From £37.99

This readable, non-technical collection of essays explores the digitalized world, offering a comprehensive presentation of communication issues, trends, data, and future developments.

The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable,…
From £37.99
From £37.99
Read sample
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The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world.

Mehmet Serdar Erciş is a Professor at the Faculty of Communication of Ataturk University, Turkey. His research interests are advertisement, public relations and communication sciences. He has published numerous journal articles and book chapters.

Enes Emre Başar is an Associate Professor at the Faculty of Economics and Administrative Sciences of Anadolu University, Turkey. He has published widely in various journals, and has authored a number of articles and book chapters. His research interests are marketing, marketing communication and consumer behavior.

Hardback

  • ISBN: 1-5275-5050-8
  • ISBN13: 978-1-5275-5050-6
  • Date of Publication: 2020-06-11

Paperback

  • ISBN: 1-0364-3022-7
  • ISBN13: 978-1-0364-3022-1
  • Date of Publication: 2024-12-13

Ebook

  • ISBN: 1-5275-5422-8
  • ISBN13: 978-1-5275-5422-1
  • Date of Publication: 2024-12-13
, , , ,
467

Subject Codes:

  • BIC: GTC, KJP, UD
  • THEMA: GTC, KJP, UD
467

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