Name: Marketing, Creativity and Experiential Design
SKU: 1-5275-7557-8
Availability: InStock

Marketing, Creativity and Experiential Design

Edited By: Nelson de Matos, Manuela Guerreiro, Patrícia Pinto, Júlio Mendes

From £30.99

This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.

This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and…

This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation’s role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.

Júlio Mendes, PhD, is an Auxiliary Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. He holds a PhD in Economic and Management Sciences, and has published multiple academic papers, books, and book chapters.

Manuela Guerreiro, PhD, is an Assistant Professor in the Faculty of Economics at the Universidade do Algarve, Portugal. She holds a PhD in Economic and Management Sciences, and an MSc in Cultural Management. She has published numerous academic papers, books, and book chapters.

Nelson de Matos, PhD, is an invited Assistant Professor in Marketing and Tourism at the Universidade do Algarve, Portugal. He has presented papers at international conferences, and has published multiple scientific papers, books, and book chapters.

Patrícia Pinto, PhD, is an Associate Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. She is also the coordinator of the Research Centre for Tourism, Sustainability and Well-being (CinTurs) at the same institution. She has published numerous academic papers, books, and book chapters.

Mohammad Bagheri, Cláudia Cunha, Pedro G. Lino, Jorge Ramos, Armita Serajzahedi, Neda Shokranipour, Seyed Hashem Mosaddad, Mahtab Khavareh, Niloufar Vasetipour, Vladislav Shvedchikov, António Lacerda, Pedro Cascada, Marisol Correia, Carlos Sousa, Célia Ramos, Homayoun Golestaneh, María Alejandra Borbón Fortunato, Ana María Torres Caballero, Jose Javier Aguilar Zambrano, Cláudia Henriques