This book explores the wilful self-destruction of Ireland since the mid-1990s. It proposes that a Celtic confederation should co-exist with the UK in IONA. The high resource, low population density countries of Ireland and Scotland should reach out to their peers in Wales and England with an offer of belonging. An immense and beautiful new possibility is proposed to replace the current illegal congeries.
Integrated Marketing Communication
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
