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Master of Marketing Measurement
Margaret Henderson Blair on Marketing Accountability
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
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This product has multiple variants. The options may be chosen on the product page
Investing with Art
From Paintings to Collectibles and NFTs
Beyond a financial asset, art is a source of immediate felicity. This book explores the ‘aesthetic yield’—the emotional pleasure of art—alongside its financial economics, from the challenges of forgery with AI to the difficulties of identifying returns and the world of NFTs.
Beyond a financial asset, art is a source of immediate felicity. This book explores the ‘aesthetic yield’—the emotional pleasure of art—alongside its financial economics, from the challenges of forgery with AI to the difficulties of identifying returns and the world of NFTs.
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This product has multiple variants. The options may be chosen on the product page
Performing, Teaching and Writing Theatre
Exploring Play
Drawing on 35 years of experience, this book explores a Delhi theatre group’s practice within the frame of international activist theatre movements. It identifies theatre as a force for changing society, examining a variety of forms from proscenium to street theatre.
Drawing on 35 years of experience, this book explores a Delhi theatre group’s practice within the frame of international activist theatre movements. It identifies theatre as a force for changing society, examining a variety of forms from proscenium to street theatre.
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This book presents a mathematical theory on the deep structure of language, connecting Shannon’s theory with cognitive skills. It proposes a framework for researchers to devise a theory of human communication that includes meaning—the great absent element in information theory.
This book presents a mathematical theory on the deep structure of language, connecting Shannon’s theory with cognitive skills. It proposes a framework for researchers to devise a theory of human communication that includes meaning—the great absent element in information theory.
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This product has multiple variants. The options may be chosen on the product page
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This book provides a unified approach to Coriolis vibratory gyroscopes (MEMS and non-MEMS). It describes a new, differential triple mode of operation that provides maximum accuracy and versatility under changeable conditions. Includes computer simulation and test results.
This book provides a unified approach to Coriolis vibratory gyroscopes (MEMS and non-MEMS). It describes a new, differential triple mode of operation that provides maximum accuracy and versatility under changeable conditions. Includes computer simulation and test results.
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This product has multiple variants. The options may be chosen on the product page
Financial Accounting
From Its Basics to Financial Reporting and Analysis
For students, entrepreneurs & managers, this book explains financial accounting using a practical approach. It covers recording transactions with VAT, accounting controls like bank reconciliation, and final accounts for enterprises like sole traders, partnerships & companies.
For students, entrepreneurs & managers, this book explains financial accounting using a practical approach. It covers recording transactions with VAT, accounting controls like bank reconciliation, and final accounts for enterprises like sole traders, partnerships & companies.
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This product has multiple variants. The options may be chosen on the product page
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The design of the human body is a marvelous mystery. The brain has a unique creative ability, but what is truly amazing is the integrated function of the body’s different systems. This book explores these unique features, revealing the wisdom behind such a well-designed creature.
The design of the human body is a marvelous mystery. The brain has a unique creative ability, but what is truly amazing is the integrated function of the body’s different systems. This book explores these unique features, revealing the wisdom behind such a well-designed creature.
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This product has multiple variants. The options may be chosen on the product page
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This book presents research on Costs of Quality (CoQ) management in China. Based on case studies from Chinese enterprises, it shows professionals and executives how to adopt strategic CoQ management to enhance product quality and improve business performance.
This book presents research on Costs of Quality (CoQ) management in China. Based on case studies from Chinese enterprises, it shows professionals and executives how to adopt strategic CoQ management to enhance product quality and improve business performance.
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This product has multiple variants. The options may be chosen on the product page
Byzantine Settlements of the Negev Desert
An Archaeological and Historical Synthesis
This book synthesizes the newest research on the Byzantine Negev Desert (363-640 AD). Using archaeology, historical sources, and UAV surveys, it challenges earlier theories and reveals a cycle of long settlement expansion followed by sudden breakdowns.
This book synthesizes the newest research on the Byzantine Negev Desert (363-640 AD). Using archaeology, historical sources, and UAV surveys, it challenges earlier theories and reveals a cycle of long settlement expansion followed by sudden breakdowns.
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This product has multiple variants. The options may be chosen on the product page
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The African democratic project is challenged by a rise in unconstitutional government changes. This book explores the causes and methods—from military takeovers to election manipulation—examining the African Union's flawed legal response and offering suggestions for the future.
The African democratic project is challenged by a rise in unconstitutional government changes. This book explores the causes and methods—from military takeovers to election manipulation—examining the African Union’s flawed legal response and offering suggestions for the future.
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This product has multiple variants. The options may be chosen on the product page
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This book offers a wealth of exam questions for the new FRCS cardiothoracic surgery curriculum. Covering the full breadth of adult cardiac surgery with a focus on clinical scenarios, it provides the definitive Single Best Answer (SBA) revision guide to maximise exam success.
This book offers a wealth of exam questions for the new FRCS cardiothoracic surgery curriculum. Covering the full breadth of adult cardiac surgery with a focus on clinical scenarios, it provides the definitive Single Best Answer (SBA) revision guide to maximise exam success.
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This product has multiple variants. The options may be chosen on the product page
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Advance Peridynamics to model thin, shell-like structures. This book unveils extensions for solving shear-locking and introduces enhanced methods for accurately analyzing damage in fibre-reinforced composites.
Advance Peridynamics to model thin, shell-like structures. This book unveils extensions for solving shear-locking and introduces enhanced methods for accurately analyzing damage in fibre-reinforced composites.
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This product has multiple variants. The options may be chosen on the product page
Land Grabbing and Conflict in the North West Region of Cameroon
An Endemic Situation, 1958-2017
In Cameroon's North West Region, land conflicts have reached record heights. This book argues that these protracted conflicts are fueled by a colonial legacy, flawed land laws, and authorities’ failure to address the deep-rooted causes, making solving them an uphill task.
In Cameroon’s North West Region, land conflicts have reached record heights. This book argues that these protracted conflicts are fueled by a colonial legacy, flawed land laws, and authorities’ failure to address the deep-rooted causes, making solving them an uphill task.
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Despite its key role in medicine, epidemiology is faltering. No other specialty can track diseases in populations, assess health risks, or evaluate medical care. A lesson from COVID-19 is that enhancing this work is crucial for public health. This volume shows how.
Despite its key role in medicine, epidemiology is faltering. No other specialty can track diseases in populations, assess health risks, or evaluate medical care. A lesson from COVID-19 is that enhancing this work is crucial for public health. This volume shows how.
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This product has multiple variants. The options may be chosen on the product page
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This is the first English book on the Finland-Swedish author Runar Schildt (1888-1925). A cosmopolitan writer, his work bears witness to the turbulent birth of modern Finland amid the Russian Revolution and the Finnish Civil War, offering vital insights into European history.
This is the first English book on the Finland-Swedish author Runar Schildt (1888-1925). A cosmopolitan writer, his work bears witness to the turbulent birth of modern Finland amid the Russian Revolution and the Finnish Civil War, offering vital insights into European history.
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A must-read for owning or leasing real estate in the US. This guide covers the step-by-step buying process, answers common questions, and includes material on leasing. Learn the language of the business with a summary of important terms, a glossary, and review questions.
A must-read for owning or leasing real estate in the US. This guide covers the step-by-step buying process, answers common questions, and includes material on leasing. Learn the language of the business with a summary of important terms, a glossary, and review questions.
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The Power Elite and Disparity in America
Cause and Correction
What caused America’s great disparity and unrest? This book reveals how a power elite systematically redirected the nation's wealth to the top. Discover their methods and the bold new direction we must take to reverse the damage and restore prosperity for all.
What caused America’s great disparity and unrest? This book reveals how a power elite systematically redirected the nation’s wealth to the top. Discover their methods and the bold new direction we must take to reverse the damage and restore prosperity for all.
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Explore the production of safe, high-quality, functional food. This innovative monograph covers extracting bioactive components, their properties, and their health benefits. A valuable resource for food industry professionals and anyone looking to eat healthier.
Explore the production of safe, high-quality, functional food. This innovative monograph covers extracting bioactive components, their properties, and their health benefits. A valuable resource for food industry professionals and anyone looking to eat healthier.
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What became of the Polish-Lithuanian Commonwealth’s artistic and cultural traditions after its lands were absorbed into the Russian, Austrian, and Prussian empires? This book explores the art and architecture of the region’s diverse peoples from the 18th century to 1864.
What became of the Polish-Lithuanian Commonwealth’s artistic and cultural traditions after its lands were absorbed into the Russian, Austrian, and Prussian empires? This book explores the art and architecture of the region’s diverse peoples from the 18th century to 1864.
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This product has multiple variants. The options may be chosen on the product page
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T. S. Eliot’s famous poetry expresses not a rejection of faith, but a struggle with it. This book explores how he and Michelangelo wrestled with the highest meanings of existence, seeking to express a modernist view of mystical awe—the experience of God.
T. S. Eliot’s famous poetry expresses not a rejection of faith, but a struggle with it. This book explores how he and Michelangelo wrestled with the highest meanings of existence, seeking to express a modernist view of mystical awe—the experience of God.
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