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Master of Marketing Measurement
Margaret Henderson Blair on Marketing Accountability
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
Discover five decades of insights from Margaret Henderson Blair, a pioneer in advertising. This collection explores the critical roles of the message, the necessity of reliable measurement, and the centrality of persuasion, all backed by careful research.
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This product has multiple variants. The options may be chosen on the product page
From £29.99
The growth of cybersecurity issues affects us all. This book addresses current challenges in information security for a wide range of users, from governments to students, discussing topics like educational frameworks and applications of security principles in specific domains.
The growth of cybersecurity issues affects us all. This book addresses current challenges in information security for a wide range of users, from governments to students, discussing topics like educational frameworks and applications of security principles in specific domains.
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This product has multiple variants. The options may be chosen on the product page
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Uncovering the hidden history of Shi'ism in North Africa and al-Andalus, this book offers the first English translations of Morisco traditions. It reveals their original works, study of diverse Shi'ite sources, and a vibrant faith that rewrites the region's history.
Uncovering the hidden history of Shi’ism in North Africa and al-Andalus, this book offers the first English translations of Morisco traditions. It reveals their original works, study of diverse Shi’ite sources, and a vibrant faith that rewrites the region’s history.
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This product has multiple variants. The options may be chosen on the product page
From £35.99
This book presents a collection of personality and psychopathology scales, developed originally in Arabic and translated into English. Suitable for surveys and large-sample studies, these scales are useful in psychology, psychiatry, epidemiology, and social sciences.
This book presents a collection of personality and psychopathology scales, developed originally in Arabic and translated into English. Suitable for surveys and large-sample studies, these scales are useful in psychology, psychiatry, epidemiology, and social sciences.
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This product has multiple variants. The options may be chosen on the product page
My Kind of Sound
Popular Music and Audiovisual Culture
Music shapes our identity. This book explores music as culture, art, and industry. It examines phenomena from the global rise of Reggaeton to iconic artists like David Bowie and the crucial role of music in TV series, showing how it challenges us to rethink our view of the world.
Music shapes our identity. This book explores music as culture, art, and industry. It examines phenomena from the global rise of Reggaeton to iconic artists like David Bowie and the crucial role of music in TV series, showing how it challenges us to rethink our view of the world.
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This product has multiple variants. The options may be chosen on the product page
From £30.99
This book expands universal design beyond physical spaces to focus on teaching and learning practice in higher education. Drawing on international expertise, it offers practical solutions for practitioners keen to enhance their practice and, as a consequence, student outcomes.
This book expands universal design beyond physical spaces to focus on teaching and learning practice in higher education. Drawing on international expertise, it offers practical solutions for practitioners keen to enhance their practice and, as a consequence, student outcomes.
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This product has multiple variants. The options may be chosen on the product page
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This volume offers insights into warfare, diplomacy, and peacemaking on the Iberian Peninsula during the Middle Ages. The essays emphasize both violent conflict and the brokering of allegiances, from Muslim warlords serving Christian rulers to merchants coping with pirates.
This volume offers insights into warfare, diplomacy, and peacemaking on the Iberian Peninsula during the Middle Ages. The essays emphasize both violent conflict and the brokering of allegiances, from Muslim warlords serving Christian rulers to merchants coping with pirates.
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This product has multiple variants. The options may be chosen on the product page
From £30.99
This volume explores the implications of Chinese for linguistic theory and second language acquisition. Selected papers shed light on under-documented topics in theoretical and applied research, unpacking the significance of Chinese for mainstream linguistic theory.
This volume explores the implications of Chinese for linguistic theory and second language acquisition. Selected papers shed light on under-documented topics in theoretical and applied research, unpacking the significance of Chinese for mainstream linguistic theory.
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This product has multiple variants. The options may be chosen on the product page
From £32.99
Police records from 18th-century Paris reveal the lives of thousands of men who desired men. This is the first book to explore all the archives, examining patterns in their lives and in the surveillance and punishment of same-sex relations across the century.
Police records from 18th-century Paris reveal the lives of thousands of men who desired men. This is the first book to explore all the archives, examining patterns in their lives and in the surveillance and punishment of same-sex relations across the century.
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This product has multiple variants. The options may be chosen on the product page
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This book investigates language justice at the International Criminal Tribunal for the Former Yugoslavia, where language was a tool of conflict. It reviews the tribunal's language laws and services to ask whether linguistic justice was truly delivered to all parties.
This book investigates language justice at the International Criminal Tribunal for the Former Yugoslavia, where language was a tool of conflict. It reviews the tribunal’s language laws and services to ask whether linguistic justice was truly delivered to all parties.
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This product has multiple variants. The options may be chosen on the product page
Aesthetics of Presence
Philosophical and Practical Reconsiderations
This book re-centers aesthetics on the spectator, replacing the long-dominant artwork as the exclusive focus. It develops an 'Aesthetics of Presence' by exploring perceiving, playing, placing, and performing as its theoretical cornerstones.
This book re-centers aesthetics on the spectator, replacing the long-dominant artwork as the exclusive focus. It develops an ‘Aesthetics of Presence’ by exploring perceiving, playing, placing, and performing as its theoretical cornerstones.
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This product has multiple variants. The options may be chosen on the product page
From £32.99
This book brings together essays by researchers, artists, and curators exploring themes such as identity, memory, and technology. It features a paper by a V&A curator on photographer Maurice Broomfield and includes color portfolios by Broomfield and Craig Easton.
This book brings together essays by researchers, artists, and curators exploring themes such as identity, memory, and technology. It features a paper by a V&A curator on photographer Maurice Broomfield and includes color portfolios by Broomfield and Craig Easton.
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This product has multiple variants. The options may be chosen on the product page
From £33.99
In a world torn between globalization and nationalism, how are cultural identities defined? Focusing on Central and South-eastern Europe, this book reveals how tourism, education, and literature shape identity in our complex, interconnected society.
In a world torn between globalization and nationalism, how are cultural identities defined? Focusing on Central and South-eastern Europe, this book reveals how tourism, education, and literature shape identity in our complex, interconnected society.
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This product has multiple variants. The options may be chosen on the product page
The Gladiators vs. Spartacus, Volume 1
Dueling Productions in Blacklist Hollywood
Using unpublished sources, this book documents the intense rivalry between movie productions of The Gladiators and Spartacus. This little-known chapter of Hollywood's blacklist history was key to Dalton Trumbo's successful effort to win screen credit.
Using unpublished sources, this book documents the intense rivalry between movie productions of The Gladiators and Spartacus. This little-known chapter of Hollywood’s blacklist history was key to Dalton Trumbo’s successful effort to win screen credit.
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From £40.99
This book explores how Shakespeare used pagan mythology to reframe the Christian conflicts of his day. It offers a powerful new reading of The Winter’s Tale, one of his most spiritually rich and emotionally demanding plays.
This book explores how Shakespeare used pagan mythology to reframe the Christian conflicts of his day. It offers a powerful new reading of The Winter’s Tale, one of his most spiritually rich and emotionally demanding plays.
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This product has multiple variants. The options may be chosen on the product page
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This book guides the switch from traditional source-based optical radiation measurements to more efficient, higher-accuracy detector-based applications. It covers improved standards from the UV to the IR range, enabling low-uncertainty radiometric and photometric measurements.
This book guides the switch from traditional source-based optical radiation measurements to more efficient, higher-accuracy detector-based applications. It covers improved standards from the UV to the IR range, enabling low-uncertainty radiometric and photometric measurements.
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This product has multiple variants. The options may be chosen on the product page
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The story of Spanish iron workers who migrated to south Wales at the turn of the 20th century. Facing poverty, conflict, and racism, they overcame hurdles to integrate through a new language, rugby, and choir membership, eventually becoming Welsh.
The story of Spanish iron workers who migrated to south Wales at the turn of the 20th century. Facing poverty, conflict, and racism, they overcame hurdles to integrate through a new language, rugby, and choir membership, eventually becoming Welsh.
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This product has multiple variants. The options may be chosen on the product page
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Why have Africa's two largest oil producers, Angola and Nigeria, experienced such different outcomes? This book reveals how Angola’s leader used oil wealth to consolidate a 38-year autocracy, while in Nigeria, perennial contestation for power created a more competitive system.
Why have Africa’s two largest oil producers, Angola and Nigeria, experienced such different outcomes? This book reveals how Angola’s leader used oil wealth to consolidate a 38-year autocracy, while in Nigeria, perennial contestation for power created a more competitive system.
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This product has multiple variants. The options may be chosen on the product page
Toward a New Foundationalism
From Carnap to Kripke, and from Husserl to Sallis
Contemporary philosophy is breached. Its dominant Anglo-American and Continental branches both deny that philosophy has a central foundation. This book proposes a new foundationalism, discovering a hidden "ruling image" that animates the thought of major figures on both sides.
Contemporary philosophy is breached. Its dominant Anglo-American and Continental branches both deny that philosophy has a central foundation. This book proposes a new foundationalism, discovering a hidden “ruling image” that animates the thought of major figures on both sides.
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How can tourism benefit a country inclusively and responsibly? Prominent scholars explore sustainable tourism development in Tanzania, focusing on local food linkages and responsible practices. A valuable source for the tourism industry, policymakers, scholars, and students.
How can tourism benefit a country inclusively and responsibly? Prominent scholars explore sustainable tourism development in Tanzania, focusing on local food linkages and responsible practices. A valuable source for the tourism industry, policymakers, scholars, and students.
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