A scholarly resource bringing together current knowledge and contemporary debate in social marketing. This book explores numerous hot topics and controversial issues, such as ethics, climate change, energy consumption, and healthy eating habits.
This interdisciplinary book explores human ecology, revealing the social and cultural processes linking us to our environment. Using global case studies on climate change, it shows how degradation affects vulnerable communities and offers sustainable alternatives.
World Governance
Do we need a world government to ensure peace and well-being? While security and sustainability are strong arguments for it, many fear it would become tyrannical. This book explores the necessary components of an effective and just global order.
No-one who reads this book will ever see the world the same again. This work provides a phenomenology of the everyday, exploring the appearances of houses, landscapes, places, and people by bringing together philosophy, literature, history, and art.
This book presents new trends in teaching Spanish, focusing on Interaction and Grammar. It uses Cognitive Linguistics to clarify complex structures like the subjunctive and offers methodologies for dynamic, cooperative classroom interaction.
The Future of Philology
Does philology still have a place? This volume collects essays by young philologists who show that the discipline’s core—the care for the text—wields competencies that are indispensable, confronting the “fate of a soft science in a hard world.”
Focus on CLIL
This book analyses the changes that take place in a CLIL classroom in secondary education, where a foreign language is used as a medium of instruction. It will raise teachers’ awareness of these changes and help them understand the CLIL process.
The Future of Post-Human Mass Media
Is mass media informational or propagandistic? Contrary to conventional wisdom, neither view is correct. Something vital has been missing from the analysis. This book shows a better way to understand mass media, a seminal view that will alter its future.
This book presents a collection of papers on syntactic and semantic aspects of temporal expression. Renowned researchers present cutting-edge research on topics from the nature of time to tense-aspect structures, a valuable contribution for any syntactician or semanticist.
This collection from international scholars reveals surprising truths about cross-cultural communication. Using authentic examples from languages like Japanese, French, and Italian, it provides insights into the competence needed for successful interaction.
These essays explore how social identities like gender, race, and nation are imagined, performed, and questioned in literature, cinema, and visual culture. They also address identity in utopian and dystopian thought, imagining futures for belonging.
Agencies of the Frame
This book explores parallel tectonic strategies in cinema and architecture, analyzing how films and buildings compose place, space, time, and narrative. Analyses of works by Hitchcock, Lynch, Corbusier, and Zumthor reveal characteristics transferable across disciplines.
Managing Innovation in SMEs
For small tech firms, new product development (NPD) is critical. This study of Irish electronics firms reveals how NPD at small firms differs from large ones, offering unique insights with implications for managers, policy makers, and researchers.
Trade and Security
The US achieved its true goal in Vietnam: not saving a nation, but buying time for a region. This book reveals how America sacrificed its economy to build prosperous Asian allies as a firewall against Communism.
Stepney
A vivid history of Stepney, an iconic East End borough. From the murders of Jack the Ripper and the Blitz to the Battle of Cable Street, this ground-breaking book charts the rise and fall of the docks, waves of immigration, and the struggles of its people.
Regarding the Mind, Naturally
This book asks philosophical questions about the mind in the context of recent developments in cognitive science and evolutionary theory. Using naturalistic approaches, it explores the mind’s place in the world and re-examines traditional philosophical issues.
Shifting the Compass
The study of Dutch colonial literature has traditionally focused on the motherland, ignoring the global network. This collection of articles shifts the compass of analysis to present new perspectives on the pluricontinental contacts within this vast network.
Language Acquisition and Development
This volume gathers fifty papers on the syntax and phonology of child language from the perspective of generative grammar—the theoretical outlook which first placed language acquisition at the centre of linguistic inquiry.
How India Found its Feet
Through frank interviews, thirteen business leaders explain the out-of-the-box strategies that fashioned globally competitive businesses in India. These stories of creativity and risk-taking will inspire future entrepreneurs worldwide to innovate and invent.
This book challenges the idea of a singular Europe. It moves beyond a narrow focus on integration to reveal the multiplicity all around us. Confronting binaries like East/West, it makes a compelling case that Europe is best understood in its many forms.
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