This book details how social innovations impact society in areas like education and health. Based on the experience of authors from emerging countries, it presents practical methods for successful entrepreneurship and explains transformative advances in business management.
In an information-driven world where data is the most valuable resource, technology is not simply a cost. This book provides insights into how technology impacts knowledge, collaboration, and performance, showing decision-makers how to use it to realise strategic goals.
Measuring Marketing and Brand Communications Performance
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
Management Innovation and Entrepreneurship
Authored by scholars worldwide, this book offers a truly global perspective on management innovation, entrepreneurship, and human resource management. It provides scientific evidence and direction for businesses competing in today’s ever-changing environment.
Explore how marketing culture fuels economic growth through creative industries and tourism. By contrasting Western and non-Western theories, this book forges critical new methodologies for intercultural business, challenging conventional wisdom.
This collection explores global issues in business, from wellbeing at work and marketing innovations to sustainability in the food industry. The volume analyzes the organizational behavior of ISIS and offers insights into secrecy by analyzing scenes from John Grisham’s The Firm.
Forest and the Water Cycle
Do forests help or harm our water supply? This book unites international experts from forestry and water management to answer this critical question. It offers scientific perspectives and case studies to help protect water resources in forested areas.
It is vital that the Caribbean Community (CARICOM) captures more value from its industries’ global value chains. This study offers a basis upon which governments and regional organizations may adopt beneficial and effective international trade policies to achieve such an aim.
This book explores the philosophical foundations of justice, arguing our modern views on equality and class struggle fail those in need. A renewed Jewish perspective is offered, proposing poverty alleviation based on a generalized responsibility to help vulnerable neighbors.
Relativity in Business
‘Relativity in Business’ reveals how physics shapes management science. It leverages concepts from quantum mechanics and chaos theory to forge a groundbreaking framework, translating intricate physics into actionable insights for optimising operations and spurring innovation.
Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
This book introduces new contexts and emerging research in business performance measurement and management. It presents a variety of perspectives from global authors across accounting, finance, marketing, and operations management in a single volume.
Sun & Sea Tourism
While foreign tourism companies condemn local corruption and nationals decry exploitation, they often flourish symbiotically. This book exposes this toxic cocktail and provides recommendations for creating a virtuous cycle to restore the beneficial effects of tourism.
As the return on marketing often fails to justify the cost, this book introduces cost-effective strategies to achieve benefits with minimal resources. It explores human, product, and technological perspectives, like AI, to enhance employee performance and customer loyalty.
This comprehensive book explores the evolving landscape of sustainable entrepreneurship. It delves into the intersection of business and sustainability, analyzing technology, investment, empowerment, and AI-driven commerce through diverse case studies and analyses.
National Economies
After WWI, the collapse of the global economic system led to racist cleansing and mass murder. This book explores the fault-lines that deepened in European economies, asking: who decided who was to be excluded, and where did the boundaries lie?
This book presents the best papers from the first Management Theory Conference. Featuring the world’s top researchers, it showcases the latest theoretical developments, an award-winning paper, and a fascinating debate on the future of management theory.
Hybridity in Contemporary Commercial Organizations
Commercial organizations adopt multiple templates, creating hybridity. While this offers a competitive advantage, it also presents tensions and contradictions with negative consequences for employee trust. This book explores individual-level responses to this multiplicity.
Management Footsteps and Foundations
For the first time, the foundations of management are brought to life through historical analysis. This daringly innovative book takes the reader on a journey through human history from a management perspective, utterly transforming our understanding of the subject.
International Marketing
With an emphasis on developing countries, this text explains international marketing theory and practice within a constantly-changing and increasingly-complex global environment. It describes global environmental forces and basic marketing strategies for international marketing.