The Corporation
This book traces the corporate path to power, exploring whether corporations will become superpowers or, like dinosaurs, give way to superior forms. It examines the rise of American corporations and considers how new technologies from bitcoin to AI will shape the future.
This collection from the 3rd CIREG conference offers innovative solutions to the challenges facing SMEs. It features leading research contributions focused on the critical fields of marketing and human resources, providing insights relevant to today’s economic landscape.
This collection of research papers focuses on the challenges of SMEs and innovative solutions. Highlighting work in business and management, with micro and macro-economic aspects, it provides answers relevant to local contexts. This first volume is focused on economic issues.
This book explores strategic management with a focus on innovative business models and the new economy. It covers the principles of the sharing, circular, and networked economies for academics, students, and business practitioners seeking to transform their organisations.
Measuring Marketing and Brand Communications Performance
This book provides the tools to generate greater returns from marketing and brand investments. Learn to develop, measure, and improve consumer-centred strategies to achieve significant ROI, build the brand, and strengthen customer loyalty and your company’s viability.
Climate change, over-indebtedness, and demographic aging put pressure on future generations. This book explores how corporate and financial social responsibility can leverage intergenerational harmony and ensure a sustainable future for humankind.
This book analyzes the challenges in establishing new institutions of art and culture and provides recommendations for young managers. It is a study guide for managers’ training and self-education in the creative fields.
How to Manage Your Family Business
This book details the key aspects for success in a family business. It discusses how to develop a common vision and transmit values to the next generation, using the Middle East as an example. It serves as a guideline to the ‘dos and don’ts’ of the family business scene.
Demand Articulation of Emerging Technologies
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
TOMS shoes disrupted business with its one-for-one model: for every pair sold, another was given to a child in need. The TOMS Effect explores this phenomenon’s influence on corporations and start-ups, and asks if its newest, riskier social campaigns can be sustained.
Human Resource Management at the Crossroads
This book contains studies on the challenges of Human Resource Management. It analyzes how technology impacts the future of work, employee well-being, the management of careers and diversity, employee commitment, and other key topics facing HRM managers today.
This volume contains proceedings from the BML Munjal University International Innovation Conference 2016. Featuring discussions between global academicians and industry executives, it will appeal to academics in management, business and economics, and to managers in innovation.
A Business Health Service
If businesses function like living organisms, can they benefit from a professional healthcare service? This book explores the need for such a service and evaluates whether business advisors can meet the professional standards of medical care.
The Internationalization of High-Tech Firms
This book presents updated knowledge on the internationalization patterns of high-tech firms, with particular insights into their innovations and research and development. It highlights the internationalization path of firms operating in high-tech sectors.
Written by global scholars and practitioners, this volume explores the changing landscape of 21st century business. Covering issues from consumer trends to management styles, it explains the theories behind the changes taking place in the global business environment.
Global managers need to communicate and connect with many cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This work focuses on those aspects in seven countries in the G-20.
Managerial Intelligence
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
Encountering Entrepreneurs
This monograph probes the daily life of businessmen in a particularly productive area of Northern Italy, Lombardy. It provides insights into their business and entrepreneurialism, offering a different approach to capitalism and reflections on human nature.
Managing Enterprise Resource Planning Adoption and Business Processes
Recent decades have witnessed many avoidable ERP failures and malpractices concerning its adoption. The author presents an adoption methodology, called the Full Lifecycle ERP Adoption Reference (FLEAR) model, which will prevent the reoccurrence of such downfalls.
It is vital that the Caribbean Community (CARICOM) captures more value from its industries’ global value chains. This study offers a basis upon which governments and regional organizations may adopt beneficial and effective international trade policies to achieve such an aim.