The Competitive Challenge of Emerging Markets
The rise of emerging economies like China and India has created a disruptive competitive challenge. This book examines their distinctive characteristics, the challenges of doing business, and the threat of emerging market multinationals as they aspire to surpass their rivals.
The Napa Valley Wine Industry
This book tells the story of how Napa became a pre-eminent site for iconic wines in a short space of time. After early struggles, a 1960s re-emergence fostered a collective commitment to quality, building a brand that would be identified as amongst the best in the world.