The first book to apply Bourdieu’s theory to management and innovation. It links his concepts to a practical toolkit of methods, showing researchers and students how to model organisational systems and perform business ethnographies from a Bourdieusian perspective.
Facilitating with Stories
This book connects theory and practice for professionals working with stories. It offers a unique inquiry into the ethics and philosophies of facilitation, supporting educators, facilitators, and consultants towards more effective and considered practice.
The Language of Corporate Blogs
This book provides a state-of-the-art account of corporate blogs as a new form of communication. Using a large corpus of blog posts, it examines how language works in this online context, exploring vocabulary, phraseology, stance, and structure to characterize the genre.
Discourse, Communication and the Enterprise
This volume explores various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions.
Writing Business Letters Across Languages
A practical guide to cross-cultural business correspondence. Exploring style, tone, and structure, it provides examples from Arabic, English, and French to help professionals write effective letters and understand their counterparts in other languages.
Names in the Economy
Onomastic research has expanded towards names that reflect our commercial culture. Culture produces names and names produce culture. This multidisciplinary book contemplates commercial names from the viewpoints of linguistics, onomastics, marketing, and branding.