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The first book to apply Bourdieu’s theory to management and innovation. It links his concepts to a practical toolkit of methods, showing researchers and students how to model organisational systems and perform business ethnographies from a Bourdieusian perspective.
The first book to apply Bourdieu’s theory to management and innovation. It links his concepts to a practical toolkit of methods, showing researchers and students how to model organisational systems and perform business ethnographies from a Bourdieusian perspective.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
The Language of Corporate Blogs
A Corpus-Based View
This book provides a state-of-the-art account of corporate blogs as a new form of communication. Using a large corpus of blog posts, it examines how language works in this online context, exploring vocabulary, phraseology, stance, and structure to characterize the genre.
This book provides a state-of-the-art account of corporate blogs as a new form of communication. Using a large corpus of blog posts, it examines how language works in this online context, exploring vocabulary, phraseology, stance, and structure to characterize the genre.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Writing Business Letters Across Languages
A Guide to Writing Clear and Concise Business Letters for Translation Purposes
A practical guide to cross-cultural business correspondence. Exploring style, tone, and structure, it provides examples from Arabic, English, and French to help professionals write effective letters and understand their counterparts in other languages.
A practical guide to cross-cultural business correspondence. Exploring style, tone, and structure, it provides examples from Arabic, English, and French to help professionals write effective letters and understand their counterparts in other languages.
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This product has multiple variants. The options may be chosen on the product page
Facilitating with Stories
Ethics, Reflective Practice and Philosophies
This book connects theory and practice for professionals working with stories. It offers a unique inquiry into the ethics and philosophies of facilitation, supporting educators, facilitators, and consultants towards more effective and considered practice.
This book connects theory and practice for professionals working with stories. It offers a unique inquiry into the ethics and philosophies of facilitation, supporting educators, facilitators, and consultants towards more effective and considered practice.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Names in the Economy
Cultural Prospects
Onomastic research has expanded towards names that reflect our commercial culture. Culture produces names and names produce culture. This multidisciplinary book contemplates commercial names from the viewpoints of linguistics, onomastics, marketing, and branding.
Onomastic research has expanded towards names that reflect our commercial culture. Culture produces names and names produce culture. This multidisciplinary book contemplates commercial names from the viewpoints of linguistics, onomastics, marketing, and branding.
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This product has multiple variants. The options may be chosen on the product page
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This product has multiple variants. The options may be chosen on the product page
Discourse, Communication and the Enterprise
Where Business Meets Discourse
This volume explores various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions.
This volume explores various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions.
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This product has multiple variants. The options may be chosen on the product page