This book helps students and practitioners understand marketing and design. It provides an overview of experiential marketing, innovation, branding, and human-centred design, while considering future avenues for creativity in the field.
This collection of essays presents innovative concepts to understand the spaces of the Americas through local lenses. Challenging canonical knowledge derived from outside the region, it introduces a new conceptual framework to analyze the spatial histories of the Americas.
Teaching across the Curriculum
As many young people in Africa now perceive education as not useful, teachers must adjust their methods. This book will help teachers and lecturers be dynamic, efficient, and effective. Written by experienced scholars, it has been peer-reviewed by eminent academics.
In essays, reviews, and interviews, an acclaimed film critic lays out a Christian approach to film. He shows how blockbusters, documentaries, and indies can speak to Christians and how Christian voices can enrich conversations around their meaning and relevance.
The Graveyard in Literature
This volume explores how cultural texts use the graveyard as a liminal space to challenge social values and articulate new perspectives. Immersed between life and death, where traditional certainties are suspended, new models for human interaction can be formulated.
Psychoanalytic and Anthropological Considerations of Gilgamesh
A 5000-year-old quest for immortality, the Gilgamesh Epic reflects our timeless struggle with mortality. This psychoanalytic exploration reveals the myth’s enduring relevance, dissecting its themes of power, sexuality, and the human condition for a modern audience.
Technological progress has advanced the forgery of monuments, threatening their historical value. This book presents scientific methods for detecting fakes to help preserve our heritage.
Explore resonator spectroscopy for analysing atmospheric microwave absorption. This guide details the most efficient method, from molecular spectroscopy basics to landmark investigations in the millimetre and submillimetre-wave range.
James Hill, a Dumfries Neurosurgeon
Shaped by the Scottish Enlightenment, surgeon James Hill (1703-1776) preferred his own observations to the teachings of past authorities. He achieved a grand reputation for his contribution to the treatment of head injuries. Though his legacy faded, this book documents his work.
Holistic Teacher Education
This collection explores holistic, reconstructionist, and reconceptualist approaches to teacher education that seek to shift the trajectory of society. It serves as an introductory text for the field of holistic curriculum studies, opening it to a wider audience.
No other book links epidemiological concepts to leadership. This book identifies leadership determinants and matches research-based antidotes to them. Using over 60 case studies and leadership style assessments, you will learn to improve your leadership and the workplace climate.
Pragmatic Linguistics and Sociolinguistics
This book analyzes and compares the language styles, politeness, and directness used by English and Slovak presenters on live television. Because the shows are unscripted, their language is more natural, and the results contribute to sociolinguistic research worldwide.
This book explores dystopian British views of Serbia as a travel destination from 1717 to 1911. Travel accounts depict a politically unstable region on the fringe of the Orient, demonising Serbia’s national struggle while shedding light on its national awakening.
For the first time in a book, these three lectures by American philosopher Josiah Royce are essential for a complete picture of his philosophy of loyalty. They constitute a “missing link” between his 1908 classic The Philosophy of Loyalty and his subsequent major works.
Pāli and Buddhism
Pāli preserves the earliest record of the Buddha’s teaching. This book argues the Buddha was multilingual, teaching not only in the common Indo-Aryan tongue but also in indigenous languages, revealing their profound impact on the structure and vocabulary of Pāli itself.
This volume assists educational professionals in disciplines from preschool to higher education, leadership, and multicultural studies. An excellent resource for university coursework, this text is of particular interest to educators, administrators, psychologists, and students.
Contemporary Children’s and Young Adult Literature
This book explores how contemporary children’s and young adult novels write back to history and oppression. Analyzing works from across the globe, it investigates how these narratives raise vital questions about identity, power, language, and social justice.
Positive Education and Work
Based on positive psychological research covering the whole lifespan, this volume critically discusses positive education and work and their connection to life-long flourishing. It will appeal to educators, researchers, and anyone interested in the foundations of well-being.
Unconventional Aeronautical Investigatory Methods
The 1972 crash of Alitalia flight AZ 112 killed 115 people and was blamed on pilot negligence. This book reveals the truth: the disaster was not an accident but a criminal act, a symptom of the geopolitical tensions gripping Italy and Europe in that decade.
Soupy Sales and the Detroit Experience
While Soupy Sales achieved national fame in the 1960s, the template was set in Detroit. This study of his early WXYZ TV shows explores the manufacturing of a personality and offers insights into 1950s pop culture, the Cold War, Jewish-inflected humor, and jazz.
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