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Integrated Marketing Communication
Putting the Human Person at the Core
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
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This product has multiple variants. The options may be chosen on the product page
Voting in Context
A Brief Economic History of American Politics
Candidates campaign on economic miracles, but it's hard to distinguish good ideas from bad. This concise, non-partisan guide deciphers their proposals by explaining how the US economy functions, placing theories in historical context to help you make an informed vote.
Candidates campaign on economic miracles, but it’s hard to distinguish good ideas from bad. This concise, non-partisan guide deciphers their proposals by explaining how the US economy functions, placing theories in historical context to help you make an informed vote.
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This product has multiple variants. The options may be chosen on the product page
Conversations with Indian Cartoonists
Politickle Lines
Picking up the pen is like playing with fire in political cartooning. Cartoonists draw the line to shake us out of apathy. In the tradition of Shankar and R. K. Laxman, this volume presents conversations with India’s leading cartoonists, taking us into their recondite art.
Picking up the pen is like playing with fire in political cartooning. Cartoonists draw the line to shake us out of apathy. In the tradition of Shankar and R. K. Laxman, this volume presents conversations with India’s leading cartoonists, taking us into their recondite art.
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This product has multiple variants. The options may be chosen on the product page
From £34.99
Pesticides are vital for crop protection, but their overuse poses a health and environmental hazard. This book overviews developments in pesticides and pests, covering chemical, botanical, and biorational agents, pest resistance, and climate change.
Pesticides are vital for crop protection, but their overuse poses a health and environmental hazard. This book overviews developments in pesticides and pests, covering chemical, botanical, and biorational agents, pest resistance, and climate change.
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This product has multiple variants. The options may be chosen on the product page
From £29.99
This is the first in-depth English analysis of the nine short poems, or romances, by Spanish mystic Saint John of the Cross. Focusing on the Trinity, it explores their literary, theological, and mystical elements, tying them to San Juan’s better-known works.
This is the first in-depth English analysis of the nine short poems, or romances, by Spanish mystic Saint John of the Cross. Focusing on the Trinity, it explores their literary, theological, and mystical elements, tying them to San Juan’s better-known works.
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This product has multiple variants. The options may be chosen on the product page
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This scholarly edition of Lincoln Steffens' muck-raking classic dissects Gilded Age corruption in America's cities. With new analysis and historical context, it reveals the timeless moral and social-political phenomenon of corruption and the nature of reform.
This scholarly edition of Lincoln Steffens’ muck-raking classic dissects Gilded Age corruption in America’s cities. With new analysis and historical context, it reveals the timeless moral and social-political phenomenon of corruption and the nature of reform.
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This product has multiple variants. The options may be chosen on the product page
L2 Writing Assessment
The Neglected Skill of Spelling
When reading and spelling problems are not detected early, they can become lifelong disabilities. Early intervention is the key. This book is a practical guide for educators to identify such problems and use active writing programmes for instruction and assessment.
When reading and spelling problems are not detected early, they can become lifelong disabilities. Early intervention is the key. This book is a practical guide for educators to identify such problems and use active writing programmes for instruction and assessment.
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This product has multiple variants. The options may be chosen on the product page
Native-speakerism in English Language Teaching
The Current Situation in China
The first large-scale study of native-speakerism in China’s ELT. This critical examination reveals how the ideology is enacted and legitimized through the attitudes of students, teachers, and administrators toward language, culture, and teaching methods.
The first large-scale study of native-speakerism in China’s ELT. This critical examination reveals how the ideology is enacted and legitimized through the attitudes of students, teachers, and administrators toward language, culture, and teaching methods.
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This product has multiple variants. The options may be chosen on the product page
Human Adaptations to the Last Glacial Maximum
The Solutrean and its Neighbors
This book assembles new insights into humanity’s developments during the Last Glacial Maximum in Western Europe. It gathers up-to-date research on the Solutrean techno-complex, exploring excavations, lithic analysis, human-environmental interactions, and artistic expressions.
This book assembles new insights into humanity’s developments during the Last Glacial Maximum in Western Europe. It gathers up-to-date research on the Solutrean techno-complex, exploring excavations, lithic analysis, human-environmental interactions, and artistic expressions.
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This product has multiple variants. The options may be chosen on the product page
From £33.99
For students of statistics, mathematics, and engineering, this book provides the concepts and methods of linear and integer programming. It presents formulations of diverse problems and solutions to numerical examples, making the subject matter easier to comprehend.
For students of statistics, mathematics, and engineering, this book provides the concepts and methods of linear and integer programming. It presents formulations of diverse problems and solutions to numerical examples, making the subject matter easier to comprehend.
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This product has multiple variants. The options may be chosen on the product page
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Two Jewish scholars explore the historical Jesus and Messianic Judaism, bridging the gap between Jewish and Christian scholarship. This series of essays forges a new understanding across religious boundaries, turning serious research into a means for vital interfaith discourse.
Two Jewish scholars explore the historical Jesus and Messianic Judaism, bridging the gap between Jewish and Christian scholarship. This series of essays forges a new understanding across religious boundaries, turning serious research into a means for vital interfaith discourse.
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This product has multiple variants. The options may be chosen on the product page
Energy and Humanity
An Intertwined Evolution
This book describes human civilization from an energy perspective, showing how mastering energy catapulted our species to supremacy. It weaves a fascinating story from Stone Age tools to climate change, discussing the dark side and the future of renewables.
This book describes human civilization from an energy perspective, showing how mastering energy catapulted our species to supremacy. It weaves a fascinating story from Stone Age tools to climate change, discussing the dark side and the future of renewables.
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This product has multiple variants. The options may be chosen on the product page
From £39.99
The first International Handbook of Forest Therapy unites over 50 global experts to define this evidence-based public health approach. Drawing on three decades of research and the latest developments, this milestone work sets the baseline for its worldwide implementation.
The first International Handbook of Forest Therapy unites over 50 global experts to define this evidence-based public health approach. Drawing on three decades of research and the latest developments, this milestone work sets the baseline for its worldwide implementation.
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This product has multiple variants. The options may be chosen on the product page
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This collection presents case studies and reflections on research bioethics from a Latin American perspective. It inspires comparative analyses of research with human subjects and explores the reception of global scientific ideas in the region.
This collection presents case studies and reflections on research bioethics from a Latin American perspective. It inspires comparative analyses of research with human subjects and explores the reception of global scientific ideas in the region.
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From £43.99
Is democracy in crisis? Amidst a loss of trust in institutions, this volume brings together experts to shed light on the future of our democracies. By focusing on Japan and Germany, it determines transnational tendencies and country-specific consequences.
Is democracy in crisis? Amidst a loss of trust in institutions, this volume brings together experts to shed light on the future of our democracies. By focusing on Japan and Germany, it determines transnational tendencies and country-specific consequences.
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This product has multiple variants. The options may be chosen on the product page
From £30.99
This readable, non-technical collection offers a comprehensive guide to international economics and macroeconomics. Explore pressing topics from Industry 4.0 and immigration to productivity and monetary policy.
This readable, non-technical collection offers a comprehensive guide to international economics and macroeconomics. Explore pressing topics from Industry 4.0 and immigration to productivity and monetary policy.
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This product has multiple variants. The options may be chosen on the product page
From £35.99
Complex oil and gas extraction is accompanied by grave failures like drill string buckling, resonant vibrations, and bit whirling. To analyze these phenomena, this book elaborates new mathematical models and numerical methods, offering new results for designers and specialists.
Complex oil and gas extraction is accompanied by grave failures like drill string buckling, resonant vibrations, and bit whirling. To analyze these phenomena, this book elaborates new mathematical models and numerical methods, offering new results for designers and specialists.
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This product has multiple variants. The options may be chosen on the product page
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This volume adopts diverse approaches to pragmatics, comparing a wide selection of languages like English, German, and Japanese. Contributions analyze grammatical expressions, speech acts, and prosody across different social interactions and multicultural environments.
This volume adopts diverse approaches to pragmatics, comparing a wide selection of languages like English, German, and Japanese. Contributions analyze grammatical expressions, speech acts, and prosody across different social interactions and multicultural environments.
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£69.99
Foreign Direct Investment (FDI) is a tool for poverty reduction, but attracting it is not the end. This book argues a nation’s absorption capacity is paramount, exploring the ‘Vicious-Circle of Poverty’ and providing new frameworks for plausible poverty reduction approaches.
Foreign Direct Investment (FDI) is a tool for poverty reduction, but attracting it is not the end. This book argues a nation’s absorption capacity is paramount, exploring the ‘Vicious-Circle of Poverty’ and providing new frameworks for plausible poverty reduction approaches.
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This volume publishes work by emerging researchers in the history of medicine, exploring topics from medical classics and the effects of war to conceptions of blood. It features the paper by keynote speaker Dr Thomas Schlich and is well-illustrated.
This volume publishes work by emerging researchers in the history of medicine, exploring topics from medical classics and the effects of war to conceptions of blood. It features the paper by keynote speaker Dr Thomas Schlich and is well-illustrated.
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