This comprehensive, core text covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.
As Africa embraces the global knowledge economy, how are its libraries and archives adapting? This volume explores the digital-age challenges and opportunities, offering an essential reference for information practitioners, researchers, and students.
This book challenges modern psychology’s view that we are victims of circumstance. It argues that by denying human freedom and personal responsibility, we risk undermining our civilisation, and offers a ‘purposive psychology’ to help individuals gain mastery of themselves.
Essays on Byron in Honour of Dr Peter Cochran
Byron wrote that he was “born for opposition“. This collection takes Byron at his word and considers ways in which he challenged received opinion in his lifetime. It also challenges commonplace attitudes in criticism of the writer today.
Voices of Identities
The contributions here represent the proceedings of the Annual Congress of the Austrian Society for Musicology in 2014, and open multiple perspectives on the identity-relevant implications of every kind of vocal music from the last days of the Habsburg Empire to the present day.
This anthology defines the dynamics and policies of prejudice in the historical passage between the modern and contemporary age, and includes interesting chapters on anti-Semitism, the ethnic conflicts of the twentieth century, the Balkans, and gender bias, among other subjects.
Three Long Poems in Athens
Poetic narratives travel through Athens, cutting into the city’s past and opening up its microcosm. This book features the first English translation of three Modern Greek poems, active political texts offering a unique itinerary through the city from the 1980s to the 2010s.
Myth, Music and Ritual
Divided into two, the essays here consider both myth and some of its contemporary reflections and the connection between myth, music and ritual. Subjects discussed include folklore, literature, traditional music, science-fiction, philosophy, and religion, among others.
Following Forms, Following Functions
The contributions here are devoted to the analysis of the relationship between form and function, two concepts that have played, and continue to play, an important role in several disciplines, from philosophical reflection to theoretical biology.
The English language is used as a second or foreign language in countries which had once been British colonies. Here, Shoro provides educational institutions with simple and practical language-learning courses which fulfil the requirements of those wanting to learn English.
Kılıç re-reads Milton’s Paradise Lost in the light of his political views as reflected in his earlier political pamphlets. He argues that, using his epic poem as a medium of expression, Milton created a political subtext which reflected the social panorama of his England.
Sabater addresses the compelling demand for quantitative training in plant biology, including comparisons of the rate of processes, the size of structures and interactions among different processes, approached at different levels from molecules to the environment.
From Theory to Mysticism
Georgallides focuses on the main constituent of the Bild theory of sentences in Wittgenstein’s Tractatus: the term ‘object’. He highlights why the exact meaning of this concept is left unclear, and what difficulties result from this lack of clarity in the Tractatus.
This collection of essays is dedicated to reviewing, exploring and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a comprehensive presentation of marketing issues, trends, data and likely future developments in the virtual world.
Proving Jesus’ Authority in Mark and John
Greenberg’s innovative study of the Fourth Gospel introduces important new perspectives on synoptic problems and challenges many theories about the nature of the Gospel of John’s sources and composition practices.
This volume illustrates the diversity of approaches in linguistics, led by two main chapters from scholars Hans Basbøll and Stig Eliasson. Other contributions explore topics from metaphor, syntax, and language learning to the interface between language and logic.
Philosophy in Ancient Rome
Vergeer describes the philosophy of ancient Rome in an original, convincing and, at the same time, captivating manner, showing that it is both a continuation of Greek philosophy and a substantially different way of thinking.
Images in Words
This compendium of William Mallinson’s poetry and prose is a vehicle to demonstrate that only history—in its purest form, the past—exists. It briefly evaluates the circumstances that led to each poem and story but avoids analysis, stressing the importance of emotion in reading.
Rural Writing
This anthology revisits rural areas and their representations in contemporary writing, in both popular and high culture, in order to draw a global landscape of current rural areas and new regionalities.
An Introduction to Hanfei’s Political Philosophy
In this first book to make the philosophy of Hanfei available at an introductory level, Schneider introduces key concepts and arguments in his legalist philosophy and contextualizes his thinking within Chinese history and in a comparative approach.
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